Our goal is to ensure that Extension's name is used consistently throughout all of Ohio's 88 counites while still allowing it to feel natural, welcoming, and easy to incorporate into communication pieces. The following guidelines outline how to reference our organization in print and marketing materials.
Using Extension's Name in Print and Marketing Materials
- On first reference, use Ohio State University Extension, even if The Ohio State University has already been spelled out earlier in the document.
- For second and subsequent references, use Extension (with a capital E), or Ohio State Extension is also appropriate.
- The following forms should not be used:
- The Ohio State University Extension
- OSU Extension
- OSUE or OSU‑E
- OSUEX or OSU‑EX
County Office Names
When referring to a physical county office, use Xxxxx County office of Ohio State University Extension, rather than “Xxxxx County Extension.”
On second reference, Xxxxx County office of Ohio State Extension is acceptable.
You may also use:
- Ohio State University Extension in Xxxxx County
- Ohio State University Extension – Xxxxx County
(Depending on whether it is a first or subsequent reference, the word University may or may not be needed.)
Example: the Franklin County office of Ohio State University Extension
Extension Professionals’ Titles
When referencing Extension professionals, one of the following formats should be used:
- Employee name, title, program area(s), Ohio State University Extension
- Employee name, title, program area(s), Ohio State University Extension – Xxxxxx County
Exterior Office Signage
For guidance on how Extension’s name should be used on office signage, visit the guide shared here (you'll need your Ohio State credentials to log in).
FAQs
How should Extension be referenced on social media accounts?
Use the format: Ohio State University Extension – County Name or team name
Does this change our name in the Ohio Revised Code or levy language?
No. Our legal name remains the same. These guidelines apply only to marketing and communications.
Why can’t we use OSU?
The university does not permit the use of OSU to refer to Ohio State in most contexts because it can be confused with other land‑grant institutions that share the same initials. It is allowed only in URLs.
Questions
Email Extension Communications (ExtensionCommunications@osu.edu) with questions.