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OSU Extension

College of Food, Agricultural, and Environmental Sciences

CFAES

Cheryl Buck — Extension Communication Manager; Interim Assistant Director, Extension Publishing

Buck Headshot

Contact Cheryl:
buck.19@osu.edu
614-292-4880
2120 Fyffe Rd. Suite 3
Columbus, OH 43210

 

 

 

 

 

 

 

OVERVIEW OF RESPONSIBILITIES
Cheryl oversees Extension's marketing and communication efforts. She serves as liaison between the Extension director's office, the CFAES Marketing and Communications team, and all Extension county offices/units to clarify organizational expectations, streamline processes, and ensure that all marketing and communication efforts align with the brand standards of OSU Extension, CFAES, and Ohio State.

As part of the Extension administrative leadership team, Cheryl makes connections for people – with resources they need, experts within Extension and the college, and media or colleagues in the industry – all to help OSU Extension professionals best represent our organization. This includes interpretation of and compliance with branding requirements, web content management, and general marketing practices.

Cheryl engages with community and commodity stakeholders, county staff, program leaders, state specialists, and other Extension leaders to ensure that all internal and external communication accurately depicts the scope and breadth of Extension's work across the state. This includes overall marketing strategy for multiple audiences, guidance for communication efforts within the organization, and editorial oversight on general Extension publications and annual report materials.

Cheryl also oversees the statewide task of supporting Extension professionals and their efforts to publish internally. Her team aids content creators by offering start-to-finish support for print and online materials - including design, editing, publishing, and distribution. Cheryl's experience in editing and publsihing informs the product and process improvements underway in Extension Publishing. As a cost-recovery unit, Extension Publishing operates an online store of for-sale publications that are promoted and sold in Ohio and nationwide. Ohioline features a growing collection of more than 1,200 fact sheets that are optimized for search engines and mobile devices, and easily accessible to people with disabilities in accordance with Ohio State's Digital Accessibility Policy

"Most simply put, I help others get their job done. I truly enjoy helping our folks make connections with peers, university colleagues, and other experts."
Cheryl Buck

A Message from Cheryl


ADDITIONAL PROFESSIONAL EXPERIENCE
Cheryl has worked for the director of OSU Extension since June 2008. Prior to that, she served as a program coordinator for the Ohio Nursery Short Course via the Ohio State Department of Horticulture and Crop Science; as a communications manager for OFA – an Association of Floriculture Professionals; as a resource manager for The Ohio 4-H Foundation; as director of communications for the Ohio Soybean Council and Ohio Soybean Association; and as an assistant editor with Meister Publishing Company for several ag-focused magazines.

Education:
Bachelor of Science, journalism, Ohio University
Master of Science, agricultural communication, The Ohio State University

Click here for a copy of Cheryl's resumé.