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OSU Extension

College of Food, Agricultural, and Environmental Sciences


Communiqué May 28, 2014


Smart Mob Organizing – A Leadership Skill

Tom Archer, assistant director, 4-H youth development, OSU Extension

From the book, Leaders Make the Future: Ten Leadership Skills for an Uncertain World (2012) by Bob Johansen, the definition of a "Smart Mob" is the ability to create, engage with, and nurture purposeful business or social change networks through intelligent use of electronic and other media. In other words, smart mobs are the power of the mobile many. The major points made by Johansen in this chapter included:

  • Our social media is relatively crude right now, but will be more powerful in 10 years when  people have grown up with it, and there are more sophisticated pieces of social media.
  • Leaders are what they can organize – future leaders will be expert users of the next generation of social media.
    • In-person leadership will not be enough.
    • Future leaders will have to have compelling in-person presence AND a strong online identity.
  • The “media” has the potential of amplifying the collective intelligence for greater impact.
  • Not all mobs are smart, or necessarily well-intentioned.
  • Face-to-face meetings are still useful at some stages in smart-mob organizing, especially for orientation and trust building (but often not possible).

The conclusions: 1) the key is to assess the media option and to make intelligent choices; rethink as media evolves; and 2) all leaders do not need to be smart mob organizers (it would be better), but all leaders must be respectful and understanding of the importance of smart mobs.

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Ohio Cooperative Extension Centennial Updates

-Cheryl Buck, executive assistant to the director, OSU Extension

The county celebration page is up-to-date. Please continue to send updates about the local activities your county is planning this summer or fall. E-mail information to at any time.

The national Centennial news page has also been updated with a video of the U.S. Secretary of Agriculture Tom Vilsack speaking at the national convocation on May 8, as well as photos from the event (which include Dr. Moser carrying Ohio’s flag in the opening ceremony and Dr. McPheron during the closing panel discussion).

Two Ohio 4-H Teen Advisory Council members – Emma Newell, Fairfield County, and Britta Fenstermaker, Hancock County – were present for the signing of a new 4-H Memorandum of Understanding between Cooperative Extension, USDA-NIFA, and National 4-H Council during the convocation activities. The purpose of the MOU is to encourage collaborative and enhanced communication and management of national 4-H policies and procedures affecting state and local programs. Thanks again to Hannah Epley, 4-H educator in Fairfield County, for accompanying Emma and Britta to the convocation.

The University of Missouri has developed a 3:44-minute video featuring scenes from the convocation; and a video of former U.S. President Jimmy Carter is posted in the PSA section of our national Centennial news page.

Ohio State Fair • July 23-August 3
We are coordinating efforts with the Ohio State Fair general manager to recognize the Extension Centennial during all events in the 4-H Youth Center, the Ohio Ag Hall of Fame breakfast, the Ohio State Fair Hall of Fame event, the Sale of Champions, individual livestock sales, and Ohio State-related activities in the Ag and Hort building, etc.

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Research in View (RiV) Update

Mike Hofherr, vice president and chief information officer of the Office of Distance Education and eLearning (ODEE), sent out the message below pertaining to Research in View (RiV). Since his message, we have had further communications with members of the ODEE team. Our contacts in the ODEE office have confirmed that we will continue to use RiV as our reporting system until a replacement system has been identified.  As noted by Mike Hofherr, we are at the very beginning of this transition period, which may take a year or longer.

"University leaders and RiV stakeholders:
Thompson-Reuters recently informed me that they would be immediately discontinuing their development and support of the Research in View (RiV) platform. These announcements will require the Office of Distance Education and eLearning in conjunction with university stakeholders, faculty, and staff to work toward a new solution over the course of the upcoming fiscal year.

"Much like you, I am not thrilled with the prospect of transitioning to a new tool just a few years after the move to RiV but this decision was not within our control. The good news is we have been engaging and listening to faculty and that many faculty members have expressed a desire for features and capabilities that were not available through RiV. Moving forward, we will look to select a replacement tool that addresses many of the points of feedback that we have received.

"We will form a committee chaired by myself and Vice Provost for Academic Policy and Faculty Resources Susan Williams that will begin developing the criteria for a prospective new scholarly activity tool. We will engage faculty and staff in all aspects of this process, understanding how very critical data migration will be to the faculty of this university in the selection process.

"I recognize that there was a great deal of time spent during the RiV transition on data entry and that our faculty should be focused on teaching and research, not data transfer. Therefore, we are committed to finding a great resource for tenure and promotion that addresses faculty needs and minimizes the need for data entry.
"As we learn more we will share it and provide opportunity for you to contribute your feedback to the selection process. If you have immediate questions, please contact Travis Ritter, director of learning environments and infrastructure.

Extension contacts: Debby Lewis ( and Kim Showalter ( will continue to provide training and support as you continue to use RiV.

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2nd Annual Outreach and Engagement Forum – May 1 Event Photos Available

The second annual Ohio State University Outreach and Engagement Forum was held on May 1 following the 11th annual Patterson Lecture. Ohio State faculty, staff and students are partnering with members of our local, national and international communities on a wide array of projects, and the Forum poster session featured more than 130 Outreach and Engagement initiatives from across the university and community.

Information about the Forum and a guide of the posters are posted online at More photos from the Forum also are posted on the Outreach and Engagement Office Facebook page.

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Congratulations to 2014 OSU CARES Seed Grant Recipients

The faculty and staff projects recognized by the OSU CARES Seed Grant program illustrate how engagement is being embedded in colleges across the university. They also showcase how Ohio State is sharing expertise broadly across the entire state and deepening relationships with community partners. Listed below are 2014 OSU CARES/OSU Extension grants that were awarded; and a brief description of each can be found online at All of these grants support partnerships between OSU Extension and another Ohio State department to broaden the university’s engagement with communities. Visit the OSU CARES Grants Program web page at for more information about OSU CARES grants and how to submit a proposal for 2015.

Water First for Thirst: Promoting Healthier Beverage Consumption through Youth Advocacy
PI(s): Carol Smathers, assistant professor/field specialist, youth nutrition and wellness, OSU Extension, Family and Consumer Sciences, College of Food, Agricultural, and Environmental Sciences; Theresa Ferrari, associate professor/state Extension specialist, 4-H youth development, College of Food, Agricultural, and Environmental Sciences; Phyllis Pirie, professor, division of health behavior and health promotion, College of Public Health

  • Partner(s): Cheryl Graffagnino, program manager, Community Health, Columbus Public Health; Jamie Turner, program coordinator, “Healthy Children, Healthy Weights”, community health, Columbus Public Health; Ellen Hashiguchi, student assistant (student in OSU Dietetics Program), OSU Extension, College of Food, Agricultural, and Environmental Sciences

Producing Energy, Protecting Food: The Impact of Shale Energy Development on Food Access in Rural Communities
PI(s): Michael Betz, assistant professor and state specialist, Human Sciences, College of Education and Human Ecology

  • Partner(s): Jill Clark, assistant professor, John Glenn School of Public Affairs, Office of Academic Affairs; Mark Landefeld, Extension educator, College of Food, Agricultural, and Environmental Sciences; Xiang Chen, graduate research associate, Geography, College of Arts and Sciences

Planning Foundation for Development of Skilled Workforce for Advanced Manufacturing
PI(s): Frank Gibson, program manager, Alber Enterprise Center, The Ohio State University at Marion and College of Food, Agricultural, and Environmental Sciences/OSU Extension – community development; Myra Wilson, program director, Alber Enterprise Center, Ohio State Marion and College of Food, Agricultural, and Environmental Sciences/OSU Extension – community development; Michael McVey, special projects coordinator, Alber Enterprise Center

  • Partner(s): Gregory Moon, director, Office of Wyandot County Economic Development and Regional Planning, College of Food, Agricultural, and Environmental Sciences/OSU Extension – community development; Dave Claborn, director, Development and Community Relations, Ohio State Marion; David Williamson, director, the Crawford County Partnership for Education and Economic Development; John Hohn, director of economic development, Hardin County Chamber and Business Alliance; Sharon Watkins, Hub 21 @ Harding coordinator, Harding High School; Ritch Ramey, RAMTEC Advanced Manufacturing and Engineering coordinator, Tri-Rivers Career Center

Climate Explorations and Climate Collaborative: Bringing Cutting Edge Science and Hands-On Investigations to Your Neighborhood and Building Collective Action on Climate Change Education
PI(s): Jason Cervenec, education and outreach director, Byrd Polar Research Center, Office of Academic Affairs/Office of Research

  • Partner(s): Jane Wright, program manager, 4-H, College of Food, Agricultural, and Environmental Sciences; Jill Jentes Banicki, assistant director, Ohio Sea Grant & Stone Lab, Office of Research

Translating Engineering Research to K-8 (TEK8): Building Compelling Bridges to Engineering Careers
PI(s): Howard Greene, director, K-12 Outreach, College of Engineering

  • Partner(s): Robert Horton, 4-H Extension specialist, OSU Extension, College of Food, Agricultural, and Environmental Sciences; Robert Gustafson, professor and EEIC director, College of Engineering

NORM Science Outreach Program (NSOP): Science-based Information Regarding the Potential Environmental Exposures Associated with Radionuclides in Cuttings and Water Produced by Hydraulic Fracturing
PI(s): Jeffrey Daniels, professor and director, Subsurface Energy Resource Center, Office of Energy and Environment; Thomas Blue, professor and director of the OSU Nuclear Reactor Laboratory, Nuclear Engineering, Department of Mechanical and Aerospace Engineering; Chris Penrose, Extension educator, Morgan County, College of Food, Agricultural, and Environmental Sciences; Mike Lloyd, Extension educator, Noble County, College of Food, Agricultural, and Environmental Sciences; Ken Martin, associate director and chair, Department of Extension, College of Food, Agricultural, and Environmental Sciences; Sarah Cross, Extension educator, Jefferson/Harrison County, College of Food, Agricultural, and Environmental Sciences; Mike Bisesi, senior associate dean, Academic Affairs, Public Health

  • Partner(s): Nick Basta, co-director, Environmental Science Graduate Program, School of Environment and Natural Resources, College of Food, Agricultural, and Environmental Sciences; Roman Lanno, associate professor and associate chair, Evolution, Ecology and Organismal Biology, Arts and Sciences

Putting Healthy Food on the Table
PI(s): Electra Paskett, professor and associate director of Population Sciences, Comprehensive Cancer Center; Darla Fickle, program director, Appalachia Community Cancer Network, Population Sciences, Comprehensive Cancer Center

  • Partner(s): Travis West, Extension educator, 4-H development, Vinton County, College of Food, Agricultural, and Environmental Sciences; Kate Homonai, FCS program coordinator, OSU Extension, Vinton County, College of Food, Agricultural, and Environmental Sciences; Deanna Tribe, associate professor emeritus, OSU Extension, College of Food, Agricultural, and Environmental Sciences; Bob Rannells, horticulturist, community volunteer, Vinton County

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“Live Healthy Live Well” Signature Program Team Recognized by ESP

The Live Healthy Live Well signature program team will be recognized at the ESP (Epsilon Sigma Phi) National Conference in October as the winners of the 2014 North Central Region, Distinguished Team award. Team members for this award included: Lisa Barlage, Pat Brinkman, Carol Chandler, Marie Economos, Linnette Goard, Marilyn Rabe, Cindy Shuster, Liz Smith, Cheryl Barber Spires, Beth Stefura, Michelle Treber, and Susan Zies. More information on all the regional and national recognition awards is posted on the ESP web site.

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Ohio JCEP Announces Professional Development Award Winners

Congratulations to the following winners of Ohio Joint Council of Extension Professionals (JCEP) professional development awards:

  • Betsy DeMatteo – $350 to participate in the Association of Financial Counseling, Planning and Education Symposium
  • Brian Raison – $350 to attend the eXtension Community, Food Security Conference
  • John Grimes – $350 to attend the Beef Improvement Federation Annual Meeting
  • Godwin Apaliyah – $300 to participate in the Economic Development Institute
  • Cheryl Barber Spires – $300 to participate in a Certificate of Training in Adult Weight Management Program
  • Bridgette Kidd – $200 to attend the Association of State Public Health Nutritionists Annual Conference
  • Jill Stechschulte – $100 to attend the County Director Assessment Center
  • A $100 First-Timer Scholarship for NACAA goes to Amanda Douridas.

The Ohio JCEP Scholarship, Grants and Recognition Committee includes: Mary Beth Albright, Lisa Barlage, Rob Leeds, Mary Longo, Monadine Mattey, Cindy Shuster, Travis West, and Tracy Winters.

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Ohio MarketMaker Team Wins 2014 Farm Credit MarketMaker Innovation Award

The Ohio MarketMaker team was named second runner-up at the 2014 Farm Credit MarketMaker Innovation Awards announced at the National Value Added Agriculture Conference held in mid-May. Brad Bergefurd, Charissa McGlothin, and Julie Moose of The Ohio State University accepted the $4,000 award on behalf of the Ohio MarketMaker program, “Expanding MarketMaker Visibility, Value, and Usage by Reaching Local Communities through Local Ohio State University Extension educators.” This honor applauds outstanding efforts to improve statewide MarketMaker programs and expand MarketMaker’s online database of food industry and market data through the National MarketMaker Partners Network.

Ohio MarketMaker was recognized for its campaign to actively engage and support the efforts of local Extension educators. The team applied for, and was awarded, a one-year AmeriCorps VISTA-funded staff member to produce customized marketing resources. This increased the visibility and usage of the free, national MarketMaker business database among local food groups, existing or emerging local food directories, local food campaigns, farmers' markets, policy makers, and others. Ohio’s marketing campaign successfully linked area growers with countless new markets to pursue, while educating both producers and consumers about the advantages of the MarketMaker tool.

See the complete press release for more information. Learn more at and

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Community Development Society Preconference Workshop on Community Coaching – July 20

The 2014 annual meeting of the Community Development Society will be held on July 20-23 in Dubuque, Iowa. A pre-conference workshop – a Community Coaching Chautauqua – will be held on July 20. The Chautauqua offers an opportunity “to advance and clarify our collective understanding of community coaching as an effective role in community development.” (Dan Kahl, Center for Engagement and Community Development, Kansas State University, and one of the Chautauqua leaders)

Per Kahl, the session will be “of interest to anyone (that) works with community coalitions, groups, or organizations with the intent to create meaningful community-wide change.”

Pat Holmes, OSU Extension educator, Family and Consumer Sciences, Montgomery County, will be facilitating a session on “What is the spectrum of coaching?” during the workshop. See the attached brochure for more information. There is no additional fee to attend a pre-conference workshop, but registration is required.

More information is posted online.

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Ohio State Family Wellness Expo – June 21

The Ohio State University announces its very first Family Wellness Expo on June 21. Join us from 9 a.m. to 3 p.m. at the Recreation and Physical Activity Center on the Columbus campus. This event will be a fun-filled day of learning for families with children and teens of all ages to explore and learn about the nine dimensions of wellness.

Engage in wellness activities designed to improve your family’s health and well-being, including family-oriented activity classes, nutrition and food demos, fun wellness games and challenges, career exploration, health simulations, tips for increasing personal energy, and much more!

Heisman Trophy winner Eddie George and Bernadette Melnyk, the university’s chief wellness officer, will be there to help you learn the best wellness strategies to improve the lives of your entire family. A healthy lunch and snacks will be provided. To ensure your family’s participation in the day and earn 10 YP4H points if you are an OSU faculty or staff member, register at

Also, anyone interested in volunteering for any part of the day can contact Ben Van Treese, wellness coordinator, at

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What is YOUR Buckeye Footprint? Become Green Buckeye Certified

The OSU Extension administrative office is applying to be a Green Buckeye Certified office, and all OSU Extension offices are encouraged to do the same. You’ll be in good company…the Nationwide and Ohio Farm Bureau 4-H Center, OSU Extension – Mahoning County, and OSU Extension – Cuyahoga County 4-H Youth Development are already Green Buckeye Certified offices.

"Why become certified?

  • Support Ohio State’s sustainability goals by increasing awareness and inspiring action.
  • Encourage co-workers to reduce energy consumption, increase recycling, and improve efficiency.
  • Communicate that your office is certified by the university to be an environmentally supportive office.

"Students, faculty, and staff have a significant influence on sustainable practices at Ohio State through everyday activities in the office, education in the classroom, and attitudes around campus. The Green Buckeye Certification recognizes offices, departments, and faculty who incorporate sustainable practices in our community. In addition, the Green Buckeye Certification creates a roadmap for those actively wanting to reduce waste, conserve energy, and become more environmentally friendly.

"The certification covers areas such as communication and education, energy efficiency and conservation, recycling and waste reduction, water conservation, and purchasing. To become certified, 85 percent of the actions on the application must be accomplished for 85 percent of the colleagues in the office or department. Individuals can also become certified.

"The second phase of the certification initiated in spring 2014 looks to follow up on and build from the successes of initial implementation. A new health and wellness section and increased standards for existing sections set the bar a little bit higher as Ohio State works to become a more sustainability-conscious institution." (per

Review this information and the complete list of current Green Buckeye Certified offices (as of March 2014) at

Zero Waste at Ohio Stadium
Ohio State is also setting a new standard for collegiate stadium recycling. Ohio Stadium is the largest stadium in the country to achieve zero waste, which refers to diverting 90% or more of materials from the landfill by recycling and composting. Visit for more information.

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2015 Tri-State Diversity Conference RFPs due June 27

The goal of the Tri-State Diversity Conference is to network and link resources to help integrate diversity into programs, policies and practices for creating community well-being. The next conference will be held at the Marriott, Cincinnati airport on February 19-20, 2015. The theme is reThinking Diversity: Addressing the Cultural Shift in America. Review more information online.

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2014 Engagement Scholarship Consortium Conference on October 7-8 – Registration Open

Registration is now open for the 15th annual conference, which will be held in Edmonton, Alberta, Canada. Dr. Rajesh Tandon, an internationally recognized leader and practitioner of participatory research and development, will be the keynote speaker. Early-bird registration ends July 31. The Ohio State University is a member of the Engagement Scholarship Consortium (ESC), which entitles attendes to register at the ESC member fee. Visit the conference web site at for more information.

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StrengthsFinder™ Workshop – June 24

As a leader, it is important to know what talents you possess, what you bring to the leadership table. Do you know what strengths you possess? Every leader possesses her or his own unique set of talents. According to the Gallup Organization, "we spend too much time focusing on our weaknesses, trying to make them stronger rather than recognizing our strengths." When you focus on your weaknesses, you miss out on utilizing what you do best for your organization.

Participants in this workshop will take the Clifton StrengthsFinder™ inventory to learn their five strongest talents. By focusing on your strengths, you increase your effectiveness as a leader.

What is the Clifton StrengthsFinder™ inventory?
"Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, chair of the Gallup International Research and Education Center, have created a revolutionary program to help readers identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. At the heart of the book is the Internet-based StrengthsFinder™ Profile, the product of a 25-year, multimillion-dollar effort to identify the most prevalent human strengths. The program introduces 34 dominant "themes" with thousands of possible combinations, and it reveals how they can best be translated into personal and career success.

  • Gain a better understanding of yourself
  • Identify your top five strengths
  • Learn how to maximize your strengths to increase your effectiveness as a leader

Beth Flynn is facilitating this workshop on June 24 from 9 a.m. to noon. The fee is $60 per participant; register online

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The Full Monty: Advanced Strengths Development Workshop – June 25

Gaining a deeper understanding of your strengths and how to utilize them at work increases your chances of success. Each person has a unique combination of strengths. These strengths are utilized in helping one perform at his or her best, overcome obstacles and capitalize on the strengths of his or her teammates.

In this advanced strengths workshop, participants will have the opportunity to discover their complete strengths profile. Awareness workshops provide you with your top five strengths/themes, and in this workshop you will receive your complete profile of your 34 strengths.

*To participate in this workshop, you must have attended a StrengthsFinder™ awareness workshop.

Beth Flynn is facilitating this workshop on June 25 from 9 a.m. to noon. The fee is $125 per participant. To register, visit

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